You may have seen printed silt fencing popping up on various house sites around the Sydney area, but what you may not know is the enormous benefits that printed silt fencing has for your company and why it should be a key aspect of your company’s marketing strategy.
Silt fencing is a common temporary sediment control device used in construction sites to protect the nearby streams, rivers, lakes, and waterways from runoff after a storm or from loose sediment in general, from entering the waterways. There are many different forms of sediment control, but silt fencing is a popular option based on its efficiency, fast installation, and affordable price.
The goal of advertising is to do something unique, capture people’s attention, and set your company apart from others. Traditional silt fencing is typically a dark green colour and often unnoticed. However, with the combination of Hi-Vis fencing and your company’s printed logo, something that is normally disregarded, can be a huge marketing opportunity that many companies have overlooked in the past. Implementing printed silt fencing into your construction sites will make you stand out and definitely set you apart from the competition.
Hi-Visibility fencing has a lot of benefits of its own, you can read more about Hi-Vis Silt Fencing and the features by clicking here. However, if you’re looking to increase brand awareness, you should really be considering printing on your silt fences.
How can just printing your logo on a silt fence benefit your company immensely? It’s simple. “Printed silt fencing just makes what you’re already doing, better,” Paul, Director at Greenaway Sediment Control stated. It’s another marketing platform that will increase your company’s brand awareness in the areas, especially where it’s needed most. If you think about it, construction sites are high traffic areas and there’s a good chance that these high traffic areas are full of individuals that fall within your company’s target audience. Potential clients are not only seeing your logo and contact details, but they’re seeing your work first-hand. This could give them a general idea of what you do, what they could expect when working with you, and in return, they’re more comfortable and likely to want to work with your company.
As you may know, in Australia to avoid getting heavily fined, you need to take the proper precautions for sediment control when building a property. Having a visually appealing Hi-Vis Printed Silt Fence, will show potential clients the professionalism of your company of having a well-kept construction site, but also following the government guidelines and taking the initiative to protect the waterways.
Director of Greenaway Sediment Control, Paul Greenaway commented “There’s nothing to lose when using printed silt fencing,” and he’s definitely right. For a low-cost, and little to no work for the company itself, this cheaper than most forms of advertisement option, is a great option for construction companies to “up” their marketing campaigns. Think about it. How much would hiring the dimensions of your building site cost to put a billboard there? A lot of money, especially in the Sydney area! If you already have all that space, why aren’t you utilising it to its full marketing potential?
As I mentioned, printing on your silt fence is little to no work for your company. The only thing that’s different than a traditional silt fencing order is emailing your company’s logo or design you want on your silt fences to the silt fence installation company. At Greenaway Sediment Control, we have seen tremendous growth in our printed silt fence orders in both residential and civil job sites due to companies realising the true benefits of this new marketing platform.
If you would like to learn more about the services offered at Greenaway Sediment Control you can click here. If you would like to get a free quote, call Greenaway at 0414 691 276 or email at info@greenaway.net.au for more information.